I-Hui's Blog

Business Strategic Research

March, 2012

Southwest Airlines Co. SWOT Analysis

What is SWOT Analysis? (Wikipedia) SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Setting the objective should be done after […]